Perfect Storm Launch Viral Game

Excitement at Perfect Storm Towers as we launch our first viral game…

After a long and interesting period of development, the ‘Set the Road Record’ game has gone live. Perfect Storm developed it for www.roadrecord.co.uk (part of major Scottish newspaper the Daily Record) and so far it has been a major success with over one thousand entries to the competition on a daily basis. The aim of the project is to create awareness of the new online auto sales site and collect user data via simple registration forms. We have promoted the game via email marketing, PPC, online advertising and SMM and they have proven worthwhile activities as the user numbers increase on a daily basis.

Account Manager Mike McGrail stated ” It was a very intersting process for all of us and one we have learned much from. I am delighted that the viral has been achieving it’s goals so far. Getting a game to actually go viral is a major challenge and judging by the amount of forum chat based around the game, it a challenge that we have met!

You can view the game at www.roadrecord.co.uk/winacar

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