Google acquire another Ad Display Company

For the second time in less than one month Google has acquired another display ad company.
Earlier this month Google captured the Display Company Admob for in the region of $750 million, Admob delivers display ads to mobile platforms, including iPhones. The recent acquisition for Google is Teracent. Teracent amends adverts according to computer analysis of early reaction to different elements of a particular advert banner. Attached to this is tracking software that produces accurate numbers of the adverts.

The official Google blog highlighted “Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ad”

The second acquisition of display Ad Company’s enforces Google’s focus and determination to dominate online advertising.

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