Google to withdraw from China?

Google has announced that it may cease operating its Google.cn site due to a highly sophisticated cyber attack originating in the country. Google

The attack on Google was directed towards the Gmail accounts of known Chinese Human Rights Activists.   Perpetrators were only able to access limited information including, initiation of the account and email subject matters, no email content was accessed.  This co-ordinated attack also led to the discovery of other phishing scams and malware being placed on the users of Gmail accounts in US, China and Europe, which again targeted “advocates of human rights in China”

Google.cn has been subject to severe censorship enforced by the Chinese Government, working closely with censorship officials; Google has established a strong position within the Chinese search engine market; however this move will have major Google shareholders concerned, with substantial revenues at stake.

So how will this impact Google and other search engines?

The Search Engine Market in China is worth around $1 billion dollars, with Google predicted to make $600 million 2010.  Google.cn currently sits number 2 in China behind Chinese search engine Baidu, which forms the closest relationship with Chinese Government around areas of censorship.

The Chinese search engine market is competitive and is subject to strict censorship laws; however the financial gains if successful are substantial. The decision from the world’s biggest search engine to withdraw will inevitably cause other search engines to revaluate their position.   This is a bold move by Google; however, will they follow through? Or is an attempt to get the Chinese Government to form a stronger alliance with the world’s number 1 search engine. Watch this space……

Julie Ferguson, Organic Search

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: