Archive for the ‘ Search Engine Marketing ’ Category

“Going Google” – Google on the Offensive

Google have hit back at Microsoft with the new announcement of “Going Google”. This is the latest twist in the ongoing battle for computing domination between Google and Microsoft. “Going Goggle” is a new promotional campaign from Google targeting business users to switch from Microsoft Office to Google Online Apps.

Google announced the new campaign on their official blog and have targeted specific functions of Microsoft that cannot compete with Google Apps, functions such as cloud computing. With the launch Microsoft’s own version of a cloud app a long way off, Google have reacted in a bid to lure MS business users to Google Apps.

Google online apps currently command over 1.5 worldwide business users, although this is minuscule in comparison to Microsoft’s large business user base. Google hopes to be able to encourage users to switch over with targeted promotional campaigns across offline and online channels.

“Going Google Campaign”

Each day “Going Google” will launch billboard messages across highways in San Francisco, New York, Chicago and Boston, each message will be different displaying the Google Apps messages; this is expected to run over a 4 week period. As well as offline, viral online campaigns are also key with the Google Blog offering the users the opportunity to “tweet their story”, the tweet already carries an auto-populated #gonegoogle hashtag. This is just one of the various activities Google are promoting, with even the offer of free “Google Goodies” when business users complete the switch over or spread the word.

Google are so serious about their new campaign that they are now launching “Going Google” website, where business employees can access fliers and emails to spread the word and encourage employers to initiate the switch over.

“Going Google” – Success or Failure”

Google are using opinion to drive the “Going Google” campaign and this is to their advantage as they are once again creating an online stir. Google are simply highlighting all the functions that businesses want from their applications; low cost, efficiency and accessibility. With this, they are aggressively targeting the flaws of Microsoft products and enforcing the strengths of the Google Products.

At this stage it’s difficult to estimate what the success of the campaign will be, but it is clear that Google will continue to promote and battle for online supremacy. Already in full swing the Google PR machine will continue to rage on with new and innovate campaigns targeting the flaws of Microsoft and I can see this one raging on until Google has in fact convinced the worlds business users to “Go Google”.


Microsoft Web Based Applications hits back at Google

With the recent announcement of Google Chrome OS, Microsoft has hit back by announcing a free web-based version of its Office Software.

Office 2010 will include versions of Word, Excel PowerPoint and OneNote when Microsoft releases it next year. Similar to Google Docs, Office 2010 will be a direct competitor to the dominance of Google in web based applications. The announcement from Microsoft is underpinning the importance of web based applications to the future direction of the tech giant. With Bing, Microsoft’s version of a search engine already in full effect, the web is now a burning priority for Microsoft.

With over a half billion customers worldwide, Microsoft have an audience that is ready to listen, but will these applications fulfill the online needs of the users? The vision behind the Office web based applications is functionality and quality, Microsoft will not sacrifice on these ethics and the web based applications will carry the same high standard as the static Office Software.

So will there be Implications for Microsoft?
Well, Office 2010 will be available to over 400 million customers who are already embracing the Windows Live application; they will have access to Office Web Applications with no additional cost. This could lead to revenue loses, with Microsoft potentially set to lose around $4 billion from the free Web Based Applications.

Although there will be losses in revenue, for Microsoft the most important factor will be that users continue to use the Microsoft products. Office is essential to Microsoft and this is a new avenue for users to access Office Applications. Microsoft has woken up to the threat of Google and with the threat of the “cloud” to Microsoft’s course business it has chosen to embrace it rather ignore it. Already Microsoft hope to have the Office Web Based Applications online with testers at the end of 2009, with the final version ready for the first half of 2010.

Microsoft v Google, the tech war continues
Both tech giants have made announcements in the last 7 days that reinforces that both intend cross into each others turf as both strive for online domination.

The world expected an announcement from Microsoft in response to the Google Chrome OS, however suggestions have been made the Google’s announcement was actually to beat Microsoft to the punch. Microsoft had already scheduled an announcement for the web based Office applications this week.
These announcements are just another example of the tit-for-tat exchanges from Google and Microsoft, as both try to out do one another. Both the Microsoft Office Web Based Applications and Google Chrome OS announcements are examples of how both intend to cross into each others core business interests.

How will it end? The proof will be in the products; until the world has had a chance to experience the programs the outcome won’t be clear and the debate on who will come out on top, Google or Microsoft, will rage on.

Following on from Social Media – Why All The Fuss?

Peter Hershberg wrote a very good piece for Ad Age that was published today –
It explains that Facebook etc will not be demanding large search spends in the immediate future. Well worth a read.

Our blog from yesterday received a great response and has been wildly debated on the like of LinkedIn. Thanks to all of those who took the time to read it and we hope you found it of use.

UPDATE – Great blog here – about the myths of SMM. Make sure you take these factors in to account when working out your SMM strategy.