Posts Tagged ‘ Google Chrome OS ’

Microsoft Web Based Applications hits back at Google

With the recent announcement of Google Chrome OS, Microsoft has hit back by announcing a free web-based version of its Office Software.

Office 2010 will include versions of Word, Excel PowerPoint and OneNote when Microsoft releases it next year. Similar to Google Docs, Office 2010 will be a direct competitor to the dominance of Google in web based applications. The announcement from Microsoft is underpinning the importance of web based applications to the future direction of the tech giant. With Bing, Microsoft’s version of a search engine already in full effect, the web is now a burning priority for Microsoft.

With over a half billion customers worldwide, Microsoft have an audience that is ready to listen, but will these applications fulfill the online needs of the users? The vision behind the Office web based applications is functionality and quality, Microsoft will not sacrifice on these ethics and the web based applications will carry the same high standard as the static Office Software.

So will there be Implications for Microsoft?
Well, Office 2010 will be available to over 400 million customers who are already embracing the Windows Live application; they will have access to Office Web Applications with no additional cost. This could lead to revenue loses, with Microsoft potentially set to lose around $4 billion from the free Web Based Applications.

Although there will be losses in revenue, for Microsoft the most important factor will be that users continue to use the Microsoft products. Office is essential to Microsoft and this is a new avenue for users to access Office Applications. Microsoft has woken up to the threat of Google and with the threat of the “cloud” to Microsoft’s course business it has chosen to embrace it rather ignore it. Already Microsoft hope to have the Office Web Based Applications online with testers at the end of 2009, with the final version ready for the first half of 2010.

Microsoft v Google, the tech war continues
Both tech giants have made announcements in the last 7 days that reinforces that both intend cross into each others turf as both strive for online domination.

The world expected an announcement from Microsoft in response to the Google Chrome OS, however suggestions have been made the Google’s announcement was actually to beat Microsoft to the punch. Microsoft had already scheduled an announcement for the web based Office applications this week.
These announcements are just another example of the tit-for-tat exchanges from Google and Microsoft, as both try to out do one another. Both the Microsoft Office Web Based Applications and Google Chrome OS announcements are examples of how both intend to cross into each others core business interests.

How will it end? The proof will be in the products; until the world has had a chance to experience the programs the outcome won’t be clear and the debate on who will come out on top, Google or Microsoft, will rage on.

Google Chrome OS Announced

Google’s dominance of the internet took another twist this week with the announcement that Google is to introduce its own operating system, introducing Google Chrome OS.

So what does this mean for traditional operating systems?

Well Google Chrome OS will actually work in a similar way to Google Chrome Browser, speed, simplicity and security will be the main features.  Chrome OS has been designed for users that predominately spend their time on the web one of the most fundamental changes will be that users won’t have to source security, malware or virus updates as this will happen automatically.  Google’s intention is clear they have designed an operating system that will be fast, and will enhance the user experience on the web.

Google’s goals in creating an OS are certainly responding to the increasingly web-based activities and pursuits of the average computer user. Websites like YouTube, Facebook, Twitter and BBC iPlayer are increasingly capturing larger proportions of the time a user spends on his or her machine. Resultantly, a web-based machine could appeal to a large number of users. After all, as Google points out, many of the existing operating systems were built before the era of the web.

In addition, Chrome OS’ open-source platform could play a part in lowering barriers to entry by encouraging people to play a more active part in the web. That’s because, not only are netbooks lighter and more portable than desktop computers and larger laptops, but Chrome-based netbooks are likely to be significantly cheaper than those loaded with pricey Windows. In the UK in particular, this could play a role in helping low-income households and those resistant to taking up broadband to get online in the government’s Digital Britain pledge for 100 per cent broadband penetration by 2012.

So what now?

The announcement of the Chrome OS has given Microsoft reason to fear the expansion of Google, but how much of a threat will it actually be to Windows?  At this early stage it’s difficult to say, with the first developments of Chrome OS a long way off.    But what is certain Google Chrome OS has created a stir and the debate of its threat to Microsoft will rage on.