Peter Hershberg wrote a very good piece for Ad Age that was published today – http://adage.com/digitalnext/article?article_id=135276
It explains that Facebook etc will not be demanding large search spends in the immediate future. Well worth a read.
Our blog from yesterday received a great response and has been wildly debated on the like of LinkedIn. Thanks to all of those who took the time to read it and we hope you found it of use.
UPDATE – Great blog here – http://tinyurl.com/pkz5yv about the myths of SMM. Make sure you take these factors in to account when working out your SMM strategy.